Sat. Feb 27th, 2021


Where Entertainment meets Reality

Teenager Founded Equality Brand “Loonar” seen on Addison Rae, Charlie D’Amelio, and More

Fifteen year old Jack Schwartz and fourteen year old Mateo Santamaria, two high school students, recently launched a knitwear brand called Loonar during quarantine. The brand represents equality for all and features fabrics made from recycled water bottles and post industrial cotton. The Los Angeles made collection launched in July and was developed over Zoom while each founder was being home schooled during quarantine from the COVID-19 pandemic.

Currently, Jack Schwartz Co-Founder of Loonar, is networking (mask on!) and receiving support from some of the biggest influencers in the world that are wearing his masks, taking photos, and posting on their social channels reaching millions of people.

Influencers include Grammy winner Post Malone (22 million in Instagram), Tik Tok star Charli D’Amelio (29 million on Instagram, 80 million on Tik Tok), Addison Rae (28 million on Instagram 56 million on TikTok), Sommer Ray (25 million on Instagram ), Nessa Barrett (3.6 million on Instagram and 11.2 million on Tik Tok), Emma Chamberlain (10,5 million on Instagram), Bryce Hall (6.4 million on Instagram and 13.8 million on Tik Tok), Josh Richards (7.1 million on Instagram and 21.8 million on Tik Tok), Griffin Johnson (3.6 million on Instagram), Tessa Brooks ( 9.2 million on Instagram), Lil Huddy aka Chase Hudson from Hype House (9.3 million on Instagram 24.8 million on Tik Tok), Avani (12 million on Instagram 26.6 million on Tik Tok), Faze Banks (2.8 million on Instagram and 5 million on YouTube), Faze Adapt (2.4 million on Instagram), Kyle from the Nelk Boys (1.7 million on Instagram and 5 million on YouTube) and many others! 

“It was important to us to create a brand that represents equality, has dope styles, and also is socially conscious. By using recycled components verses new fibers, we hope to minimize our ecological footprint. We had to turn being quarantined at home into something positive.” Says Co-founder Jack Schwartz.

Loonar represents “equality for all” from the light side to the dark side of the moon. They debuted with shirts, hoodies, and masks and have already sold out of most styles. The collection launched online at, and already has a strong media footprint with over 38k followers on Instagram and over 3 million likes on TikTok and over 16.4 million views!