Sun. Jan 17th, 2021


Where Entertainment meets Reality

Gold Laces for Cancer all September

Solving Kids’ Cancer is gearing up for their annual campaign, Lace Up For Kids. The campaign will run throughout the month of September and will feature gold laces to help raise awareness to fight childhood cancers.
Gold shoelaces are a bold fashion statement everyone can partake in by swapping out their normal laces for the month of September for gold laces to advance science for treatments and cures by sharing images on social media and using the hashtags #LaceUpForKids #CareWearShare #SolvingKidsCancer.

This year Solving Kids’ Cancer will distribute 60,000 gold shoelaces! Please let me know if you are interested in covering the Lace Up For Kids Campaign. We would like to get the word out to your readers and bring more attention to Childhood Cancer Awareness month.

Founded in 2007 by two fathers who lost their children to cancer, Solving Kids’ Cancer (SKC) is a nonprofit organization dedicated to significantly improving survivorship of the deadliest childhood cancers by finding, funding, and advocating for breakthrough treatment options. Headquartered in New York City, SKC’s impact in now worldwide with clinical trials launched across the US and throughout Europe. Over the last decade, SKC has funded 34 scientific projects specifically targeted at developing new treatment options for kids. SKC – independent of any single researcher, institution, or consortium – objectively invests in only the most impactful research projects.