By Dymond Alexis
Drive-Thru restaurants are working towards making your quick pick-ups more personalized adding features everyone may not be comfortable with.
Some fast food brands are toying with the idea of using license plate recognition technology to track customers. The idea would also provide customers with customized ordering screens, possibility of linking payment to car and joining a loyalty program, according to the Financial Times.
This idea is supposedly designed to speed up the lines and times, which is a major concern for the industry. One concern for people is wanting to remain private. No one wants everyone to know that they ordered McDoubles from McDonalds everyday for lunch – sometimes we just want to pick up our food and keep it to ourselves.
These changes may be coming whether we like it or not. The Financial Times says these systems have been used in Korea, trialed in North America, and the tech companies behind them expect to sign their first big deal in the U.S. by the end of the year.
Of course, an argument could be made that license plate recognition serves the greater good. One company said it can help a fast food drive-thru handle 30 extra cars per day, speeding up wait times for everyone.
Is this something you’re looking forward to?