By Dymond Alexis
I recently became found of iyla and immediately fell in love. From the catchy hook to the amazing visual, Iyla has a gem on her hand and is definitely going far.
One day as I’m designing my vision board with my cousin, she puts on this video and tells me I have to check it out. We watch “Juice” and I’m captured to this visual instantly. The color scheme was amazing and shows that iyla is truly invested in her music career. The visual was directed by Embryo.
“iyla is a true artist. Probably one of the most passionate and creatively invested music artists I’ve worked with. She initially sent me an inspiration mood board that really laid the foundation for the color palette of the entire video. I fell in love with her initial vision and it quickly opened the inspiration flood gates for me,” said Embryo.
I would love to know iyla’s meaning behind the visual and what she wanted viewers to get out of it. It seemed as if iyla wants to just be herself and live her life freely without any judgement. She wants to live who she wants and be with whoever she wants, without a problem.
“Having a visual that matches the creative vibrancy of your music is all an artist could ask for,” says iyla.
The Los Angeles based songstress Iyla is creating a name for herself in the alt-R&B industry. She looks up to artists like Adele and Michael Jackson who inspires her to keep reaching for the stars.
I’m excited to see what’s in store for iyla’s music career and believes she will be next up.