No Fenty x Puma Show for Rihanna This Season


Instagram: @zmarieangele

We’ve all fallen in love with Fenty x Puma, a collection envisioned by the infamous sports brand and the equally-as-infamous singer and designer Rihanna. The previous collections in the year 2015, 2016 and 2017 were all such successes, it blew us away. With elements such as motorbikes, spacial /terrestrial influences, and university vibes, Riri had something new to bring at every collection and every show. The singer always made sure to switch up the color palette, grab influence from historic figures and other elements that inspired her as such. Unfortunately, I’m sad to announce Fenty x Puma will not be making a return this year.

Perhaps it’s her new beauty brand, Fenty Beauty, that caused Rihanna to retract from making fashion collections this season. In fact, the brand has gotten the approval of young and old, black and white, etc. The inclusivity of Fenty Beauty took over brands like Kylie Jenner’s, who took over the beauty industry in the previous years. To compete with the rising brand, Kylie decided to launch a set of concealers, with 30 shades. However, with Fenty Beauty providing 40 shades–including shades for different skin undertones–people weren’t really convinced by Kylie’s attempt. Safe to say Riri’s ruling the makeup game, so who would blame her for putting fashion on the side?

We hope to see more of Rihanna’s amazing looks. Although she won’t be coming up with a collection this season, Riri might be showing up to fashion shows and carpets–and we can’t wait to see what she has in store for us. Anything Fenty is our cup of tea!

Post Author: Marie Zoungrana

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